Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities
Authors:Arani Rodrigo , Trevor Mendis Keywords:Personal identity, Social identity, Green purchasing intention, Green Purchasing Behaviour, Social Media Influences
Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively