Volume 11, Issue 1,2 Combined January-June 2006 and Volume 10, Issue 3,4 Combined July-December 2005


Effectiveness of Traditional Versus Modern Appeals in Advertising
Authors:Udunuwara, Maduka; Liyanage, Uditha
Keywords:Traditional Valuves; Modern Values

The Effectiveness of Monetary Rewards in Motivating Police Officers
Authors:Dharmasiri, Ajantha S.; Wickremasinghe, S.D.M.
Keywords:Effectiveness; Monetary Incentives; Motivation; Police Department; Rewards

Corporate Blogging: Prospects and Challenges
Authors:Ranjan, Jayanthi
Keywords:Blog; Corporate Blogging; Social Media; Blogosphere; Bloggers

Strategy and Society: From CSR to SRB
Authors:Liyanage, Uditha
Keywords:Corporate Social Responsibility; Socially Responsible Business; CSR; SRB

Human Resource Management Practices: A Case Study of the Supply Chain Department of Square Pharmaceuticals Limited
Authors:Ahmed, Jashim Uddin; Tabassum, Ayesha; Hossain, Tashfeen
Keywords:HRM Practices; Human Resource Management; Supply Chain

Competitive Advantages and Opportunities by Managing Ethnocentric Country of Origin Choices
Authors:Panchanatham, N.; Kathiravan, C.; Anushan, S.C. Sivasundaram
Keywords:Consumer Ethnocentrism; Competitive Advantage

Risks and Rewards in Export Entrepreneurship from the Indian Sub Continent
Authors:Gupta, S.L.; Bahadur, Sanjeev; Gupta, Hitesh
Keywords:SAARC; Export Entrepreneurship; B2B; Entrepreneurship; Valuve Chain

Assessment of the success of Governments` emergency relief programme in Matara District
Authors:Fonseka, A.T.
Keywords:Emergency Relief Programme

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